Client Overview
Colorado Floor Company is a leading provider of commercial and residential flooring solutions.
Key Stats
The Challenge
After a period of strong initial growth, Colorado Floor Company found itself hampered by operational inefficiencies, outdated systems, and limited visibility into financial and project performance. Rapid expansion had outpaced the company’s infrastructure, leaving critical processes manual, error-prone, and time-consuming.
- Accounting systems were outdated and cumbersome, compounded by ongoing difficulties migrating from QuickBooks Desktop (QBD).
- A lack of real-time data and dashboards rendered job costing, scheduling, and forecasting unreliable—leading to missed opportunities and cost overruns.
- High-volume transactions such as invoices, payroll, and bills were handled manually, causing delays and inaccuracies.
- Budgeting and forward-looking planning were inconsistent, limiting the company’s ability to align resources with its growth ambitions.
- Geographic expansion and facility acquisitions were complicated by poor operational automation, increasing administrative burden across the organization.
Leadership recognized the need for strategic financial and operational support to modernize the business and unlock its next phase of growth. Enter Level10 CFO.
The Solution
Level10 CFO integrated seamlessly into Colorado Floor Company’s leadership team, taking charge of financial operations and partnering with stakeholders to overhaul systems and processes from the ground up. Recognizing the urgent need for better data visibility and automation, Level10 introduced targeted tools and methodologies designed to drive efficiency and informed decision-making.
- QuickBooks Migration. Stabilized the troubled QBD migration and swiftly transitioned the company to QuickBooks Online, delivering improved accessibility and functionality.
- Initial Data Visualization. Built a foundational Power BI dashboard using existing scheduling data to demonstrate the potential for enhanced insights and cast a compelling vision for data-driven operations.
- Software Evaluation & Implementation. Evaluated off-the-shelf automation software options and connected the company with a custom software developer to build a tailored system—ultimately selected for its superior fit with the business.
- Budgeting & Forecasting Overhaul. Developed a comprehensive budgeting and forecasting methodology to provide forward-looking visibility, enabling proactive resource allocation and strategic planning.
- Automation Templates. Deployed multiple Excel-based templates to standardize and automate high-volume transactions—including invoices, payroll, and bills—significantly reducing manual effort and errors.
- Advanced Dashboards. Created a robust network of Power BI dashboards integrated with the new scheduling system, delivering real-time insights across the entire operation.
These initiatives provided the framework for scalable growth, with Level10 CFO offering ongoing strategic guidance on financial decisions—from facility purchases to geographic expansion.
Results & Impact
Level10 CFO brought the operational discipline, data focus, and strategic financial leadership needed to transform Colorado Floor Company from a collection of fragmented processes into a streamlined, insight-driven organization—achieving remarkable growth and efficiency along the way.
- Revenue Doubled. The company grew from $41M in 2020 to $80M in 2024, effectively doubling revenue in four years.
- Profit Margins Expanded. Enhanced visibility into job costing drove a 5-point increase in gross margins and a 2-point improvement in EBITDA percentage—during a period of 2x revenue growth.
- Geographic Expansion. Expanded from the Denver Metro area alone to four distinct geographies, significantly broadening market reach.
- Facility Acquisitions. Purchased a new corporate headquarters plus two 25,000 sq ft facilities to support growing operations.
- EOS Framework Adoption. Encouraged and facilitated adoption of the EOS Framework, expanding the organization’s ability to elevate senior leadership during a period of rapid growth.
- Dashboard Deployment. Implemented over 100 dashboard reports used daily at all levels of the organization. This enabled the CEO to delegate more effectively, shifting from hands-on management to managing by exception—freeing up significant time to focus on growing the business.
- Paper to Data. Transitioned the company from paper-based management to data-driven decision-making, improving operations and oversight across the board.
- Invoice Automation. Automated the loading of more than 1,500 invoices per month into the accounting system, saving substantial time and reducing errors.
- Successful Partial Sale. Sold 70% of the business to a strategic buyer in June 2025, realizing tremendous value for stakeholders.
Advanced analytics and financial reporting empowered owners to field highly detailed inquiries from prospective buyers. A deep understanding of key business drivers proved instrumental in the sale of the business and its individual product lines.
Quality of Earnings adjustments were minimal—a direct result of enhanced reporting, rigorous add-back analysis and tracking, and well-supported balance sheet documentation.
1,500
Invoices automated per month. Major efficiency gain through financial systems transformation
