Jennifer Westrich

As a fractional CFO and business advisor, Jennifer is most passionate about mentoring. While helping business leaders and staff to better understand and make decisions based on the story the financials are telling, she also helps them to surface the knowledge, insight, and value they themselves can contribute toward influencing outcomes. Jennifer is already a seasoned fractional CFO, having operated in the role since 2016. Over her 30-year career, she has also been an in-house CFO, Controller, Assistant General Manager, VP of Finance, and more serving a range of sectors, including professional services, construction, manufacturing, retail/wholesale, agencies, real estate, technology, and nonprofits. Diligent, candid, supportive, and always responsive, Jennifer’s staff and clients invariably know that she truly cares. Her professional relationships tend to endure even after the work is done. At the outset of a new client relationship, Jennifer invests time in learning all she can about the organization’s history, financial trends, pain points, and goals. By knowing what’s valued, where support is needed, and where the organization wants to go, she’s able to design tailored solutions that help clients reach the next level of business success.
Jennifer earned her BSBA in Accounting (cum laude) from Southeast Missouri State University. She is a Certified Public Accountant in the state of Missouri.
Jennifer began her career in public accounting. Rather than go to a big firm where she’d quickly be pigeonholed into a specialty, however, she chose a small, local firm. That way, she could gain exposure to all facets of the profession, finding her strengths and building real relationships with clients. Eight years on, Jennifer accepted a Controller role with a regional builder, developer, and operator, where she was responsible for financial statement preparation, budgeting, HR, AP/AR, payroll, billings, audit and tax support, team supervision, and more. She then worked with a leading North American aluminum producer, expanding her purview to include SOX compliance, contract review, customer credit exposure and financial communications, and budget analysis. The subsequent years included Controller roles at a marketing communications agency, where she was also tasked with rebuilding corporate confidence in accounting, and a regional contractor, where she designed and implemented an accrual accounting system and developed SOPs, budgeting analysis/procedures, and ROI policy and analysis. Jennifer then joined a regional grain milling facility, working first as Financial Manager and ultimately as Assistant General Manager, responsible for day-to-day oversight of AP/AR, collections, HR, payroll, sales, and lab personnel. She embraced the opportunity to gain more experience across the business, including overseeing HR policy/procedure development, modifying price mechanisms to increase margins, ensuring product quality and compliance, and assisting with sales enhancement strategies. Jennifer returned to focusing on finance in 2012, serving as Controller and then CFO for an electrical wholesale/retail distributor. Beyond her more typical responsibilities, she developed budgeting analysis and procedures, implemented comparative analysis tools, designed and implemented controls to enhance reporting accuracy, developed a cross-training agenda to strengthen her team’s skill sets, and supported mergers and acquisitions. In 2016, Jennifer entered the fractional accounting world, serving 20+ clients as a Controller or CFO while taking a lead role in training new Controllers and Accountants and developing client-service policies and procedures. She joined Level10 CFO in 2022.
Missouri native Jennifer and her husband enjoy spending time on the lake and working on home-remodeling projects, their two dogs reliably underfoot. She has two grown children, and her daughter and son-in-law have blessed her with two wonderful grandchildren. But they also live just north of London, England, which means Jennifer travels abroad twice a year to visit. She is nevertheless doing her absolute best to spoil them.

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